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The great American Dream – In Design

Look how far we have come -

Take the time to watch this 30 minute video, you will get the idea of how exciting America looked to the future 54 years ago. Things certainly have changed.

This half-hour Chevrolet / General Motors sponsored “infomercial” (the Jam Handy Organization, 1958) is a great little overview of the range of American industrial design from the late 1950s.  Watching it makes you wonder what exactly happened to the exuberance, optimism and trust in design that was so universally shared that a major American manufacturer would sponsor the short Technicolor film and play it in movie theaters across the country.

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